One of the founding members of FLOZ, I am serving as the head of design for all elements of the startup.
Hydration made simple.
I began at FLOZ as it’s fourth member, leading all design efforts from branding to service design. I have worked with electrical, mechanical, and software engineers, and marketers. I assisted in the grassroots of the project, from business validation to short-run manufacturing.
Concept Generation.
The CEO’s had a vision for the product to be in line with other fitness brands, like WHOOP and Fitbit. I worked through several concept sketches to capture that fit-tech look that we wanted, adjacent to designs like Apple. Through this process, we optimized the shape and footprint of our design.
Final Product
I collaborated with a mechanical and electrical engineer to develop the final form factor and aesthetics of the FLOZ device. We troubleshooted materials, manufacturing, and efficiency challenges.
Branding & Identity
Logo
I developed the FLOZ logo to show hydration and improvement.
Brand Kit
I developed a brand kit for FLOZ to be used on all print, web, and app assets.
Identity
I established identity guidelines for FLOZ, with emphasis on language to use.
App and Website
I created the app and web pages for FLOZ from the ground up, running iterative studies and A/B testing on the UI/UX of the site. View the website and download the app!